Server-side tracking made simple

Tiide is a managed server-side tracking pipeline. Events are captured on your site and sent to Tiide, then forwarded to platforms (GA4, Google Ads and Meta) via secure API-based delivery.

No. Tiide is built so you don't have to become an sGTM expert just to get reliable measurement. If you do want deeper control, we can support more advanced configurations (especially at Enterprise level).

Events are calls into the Tiide endpoint and related processing. Event-heavy sites (page views + ecommerce actions + leads) will use more events than simple lead-gen sites.

Plans are based on the number of events your site receives each month. If you exceed your limit, you'll be automatically upgraded to the next plan so your data keeps flowing.

We'll notify you when you're approaching your limit and again if an upgrade occurs. No action is required on your end.

If you're expecting growth, you can also choose a higher plan upfront.

Yes. Multi-domain setups are supported on all plans.

If you're an agency or enterprise managing multiple clients, the Enterprise plan is designed for volume.

Yes. Tiide supports flexible event mapping so you can send the right structure to GA4, Google Ads and Meta. Enterprise plans can cover more bespoke pipelines.

Usually, yes. A well-implemented server-side setup can reduce reliance on heavy third-party scripts and shift delivery server-side. Exact results depend on your current stack.

Client-side tracking used to be the standard – snippets of JavaScript on your site collecting data from users' browsers. But that method's not working anymore. Ad blockers, privacy updates and cookie restrictions mean your analytics are incomplete and your conversions undercounted. Server-side tracking with Tiide shifts data collection to your own server, bypassing these browser-level limitations entirely.

This setup ensures you can recapture lost conversion data and make better informed decisions on your campaigns.

Server-side tracking isn't a workaround or a trend – it's quickly becoming the standard, as privacy changes and browser restrictions make traditional client-side tracking increasingly unreliable.

By switching now, you stop losing data immediately and start feeding platforms the signals they need to optimize properly – giving you a compounding performance advantage while others are still playing catch-up.

More reliable conversion reporting and cleaner attribution by reducing preventable data loss (from ad blockers, browser restrictions and cookie limits). That means you can optimize campaigns with greater confidence and drive stronger ROAS.

With more accurate data, you're less likely to make decisions based on gaps or guesswork – helping you avoid unnecessary spend on new creative changes that weren't actually needed.

You'll also deliver a better user experience, with faster page loads and fewer third-party scripts slowing things down.

Often, yes – and not just because more conversions are captured, but because your campaigns get smarter.

With more complete and accurate data feeding back into platforms like Google and Meta, their algorithms can better understand who is actually converting. That means improved audience targeting, smarter bidding and more efficient optimization over time.

In other words, you're not just recovering lost conversions – you're helping platforms find more of the right people.

The result is often a lift in both conversion volume and quality, as your campaigns learn faster and optimize with better signals.

Yes – by giving Meta more consistent, higher-quality conversion signals to optimize against.

Server-side tracking (via CAPI) helps ensure more of your events are delivered reliably, even when browser-based tracking is blocked or limited. When combined with the Meta Pixel using best-practice deduplication, you get a more complete and accurate view of conversions without double counting.

Stronger signals mean Meta can better understand who is converting – leading to improved targeting, more efficient bidding and, in many cases, better campaign performance over time.

Most standard setups can be launched fast – often in the 10 to 30 minute range – once you have access to the relevant accounts and know what events you want to track.

Yes. Tiide is designed to work with GA4, Google Ads and Meta while keeping your workflow familiar – conversion setup, reporting and optimisation all stay the same.

All Tiide plans include the same features – pricing is based on volume only.

GA4 server-side events, Google Ads server-side conversions, Meta Pixel + Conversions API events, hosting and management, Tiide dashboard analytics and support are standard.

High Tiide and Enterprise Plans enjoy priority support.

No. Tiide is not a loophole. If your tracking requires consent, Tiide can be implemented to respect consent signals and your compliance approach.

Tiide is designed around first-party, server-side delivery. Cookie usage depends on your site's setup and your consent strategy, but the core benefit is reducing reliance on fragile browser-side methods.

You do. Tiide is the pipeline that processes and forwards events based on your configuration. We do not hold any data – your data remains your asset.

Tiide can be configured to minimise personal data and focus on event-level measurement. What's sent and stored depends on your implementation and compliance requirements.

All data is encrypted in transit using HTTPS and sent directly to platforms like Google and Meta via secure API connections – no exposure to third-party scripts in the browser.

Access to your Tiide account is restricted with user-level permissions, so only authorized users can view or change your setup.

Because tracking runs server-side, you also reduce the amount of sensitive data handled in the browser – lowering the risk of interception or misuse.

Compliance depends on how your organization implements consent, disclosures and data handling. Tiide supports compliant implementation patterns, but you remain responsible for your legal compliance requirements.